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Is Marketing Automation Right for Your Business?
Getting help with lead generation, segmentation, lead nurturing, lead scoring, customer lifecycle marketing, cross/up-selling, customer retention and...
Content Marketing in 2021
Good content is good content. It is as true for digital marketing as it was, and is, true for traditional publishing. Content marketing in 2018 needs to be...
Marketing Trends for 2021
Year after year, successful marketers find a way to gain an edge over their competitors. They gain that edge by preparing for the future: Knowing what...
Vende Buzz: How Blockchain Affects Digital Marketing in 2018
Napster pioneered peer-to-peer sharing for the music industry. While their methods were illegal, it paved the way for companies like Spotify and Skype....
How Facebook’s Listing of Page Posting Frequency Affects Your Brand
How often should you post on Facebook? The answer has usually been “It depends.” That might be changing this year. Facebook has started sharing how many...
Social Selling 101: Mastering the Art of Social Selling
In a contest between Fido and Facebook there is a clear winner, and it isn’t the family pet. Americans are now spending more time on Facebook than they do...
Vende Buzz: Facebook Set to Change How it Presents News in the Feed
The amount of time people spend on Facebook is about to change. At least that is the expectation after an announcement from Mark Zuckerberg that Facebook...
Why Website Traffic is Up but Conversions are Down
Say what you mean. You might have wished for more website traffic, but unless that higher traffic resulted in more sales and conversions you didn’t really...
How B2B Can Get Higher Website Conversions
Easier said than done. B2B purchases can be a high stakes game for your customers. Many B2B purchases involve multiple decision makers, several months, and...