Where Growth Leaders Connect

The 5 Webinar Mistakes That Kill Your Pipeline (& How to Fix Them)

Join us for The 5 Webinar Mistakes That Kill Your Pipeline (And How to Fix Them)—a punchy, practical tune-up to turn dead-end webinars into booked calls and real revenue.

DemandShift founder Logan Lyles will unpack his Webinar Fast Track framework with field-tested fixes, live examples, and pipeline-first tactics you can deploy on your very next event.

Answer Engine Optimization: How to Rank for AI Answers and Win Invisible Buyers

Join us for Answer Engine Optimization: How to Rank for AI Answers and Win Invisible Buyers—a sharp, no-fluff session to show up where buyers ask, capture high-intent demand, and turn “no-click” searches into pipeline.

SpearPoint Marketing’s Jesse McFarland will break down how to target answer intent, structure content for AI-driven results, and fix the gap between impressions and MQLs—with real examples, fast wins, and a playbook you can deploy this quarter.

Sales & Marketing Alignment with DemandJen

Join us for Sales & Marketing Alignment with DemandJen—a no-BS conversation (not another finger-pointing session) about fixing the friction between sales and marketing teams.

Vende's Paul Slack welcomes back Jen Allen-Knuth, founder of DemandJen, to tackle the real issues: why MQLs aren't working, how to stop treating learners like hand-raisers, and what actually wins the middle of the funnel.

Expect practical frameworks like problem-prompting over product-pushing, the cost of inaction (not just ROI), and how to create messaging that doesn't make buyers hit delete. You'll walk away with actionable strategies to help sellers sell more and marketers drive real pipeline—not just vanity metrics.

Why Your Messaging Isn’t Landing: A Unique Approach to Uncovering What Buyers Really Want.

Join us for Why Your Messaging Isn't Landing—a neuroscience-backed reality check (not another guessing game) about what actually makes buyers choose you.

Vende's Paul Slack welcomes back Grant Gooding, CEO of PROOF Positioning, to expose the uncomfortable truth: leadership teams guess right about what customers value only slightly better than a computer randomly selecting answers. Expect eye-opening insights on how your brain makes decisions in 200 milliseconds, why "quality" and "customer service" are garbage words that mean nothing, and the four tricks to communicate with the buying brain (objective, simple, emotional, singular).

Winning in the Clickless Future: How Modern B2B Brands Build Visibility, Trust & Pipeline Without the Click.

Traffic is dying. Sales aren't.

That's the uncomfortable truth Rand Fishkin, co-founder of SparkToro and SEO pioneer, will unpack in this special session of The B2B Growth Show. Two-thirds of Google searches now end without a click. Social platforms hoard traffic. AI tools send less than 1% of referrals to external sites. Yet consumer and B2B spending hasn't dropped—it's just that the path to purchase has fundamentally changed.

Join Vende's Paul Slack and Rand as they dismantle the old playbook (rank #1, drive clicks, optimize conversion rates) and reveal the new one: influence happens before the click, on platforms where your audience actually pays attention—not just on your website.

Use AI to Supercharge Pipeline: XX Practical Plays Modern B2B Teams Can Use Today

Your website visitors don't want to read anymore. They want answers—fast, specific, and conversational—just like they get from ChatGPT. And if you're still making them hunt through pages, PDFs, and product docs to find what they need, you're losing them to competitors who've figured out the easy button.

Join Vende's Paul Slack alongside John Greely (VP of Marketing, Navu) as they reveal how AI-enabling your website turns it from a static brochure into a 24/7 sales rep that actually closes deals. You'll see real conversations from real buyers. This isn't theory or future-state dreaming. It's what's working right now: how to see above the funnel before conversion, why friction-free buyer enablement matters more than ever, and the two lines of code that could transform your pipeline in under an hour. If you evaluated AI a year ago and passed, your evaluation is already outdated.