Join Vende as we evolve from a demand generation agency into a Pipeline Growth partner—helping B2B companies turn fragmented GTM activity into a predictable pipeline through systems built in HubSpot.
We are looking for a Pipeline Growth Strategist to own outcomes across several of our clients engaged in our Pipeline Essentials retainers.
This is not a traditional account management role.
You will act as the quarterback of the client relationship and internal account team, ensuring every engagement delivers:
- Clear GTM direction
- Best in class marketing activation
- A functioning pipeline system
- Visible progress the client can trust
What You’ll Own
1. Client Leadership & Advisory
- Serve as the primary client lead and trusted advisor
- Translate the Pipeline Growth System into clear, actionable direction
- Lead strategic conversations with marketing and revenue leaders
- Create confidence by answering:
“What are we doing, why, and what happens next?”
You are accountable for making the client feel:
- Clear on priorities
- Less overwhelmed
- Confident explaining progress internally
2. GTM Strategy & Motion Ownership
- Lead development and evolution of the Pipeline Growth Plan
- Define and maintain GTM motions
- Ensure messaging, campaigns, and systems align to that motion
- Prevent scope drift into “random acts of marketing”
You are responsible for protecting:
- Best in Class Service and professionalism
- System integrity over activity volume
3. Account Team Quarterbacking
- Lead the internal pod (Campaign Manager, HubSpot Specialist, Creative, Traffic)
- Ensure strategy → execution → reporting is connected and coherent
- Remove ambiguity across roles and deliverables
- Maintain delivery momentum from onboarding and throughout the ongoing retainer phases
4. Pipeline System Accountability (Not Just Campaigns)
- Ensure HubSpot becomes a trusted system of record for buyer signals
- Align marketing and sales around:
- Lifecycle stages
- Signals
- Follow-up expectations
- Validate that:
- Campaigns are live
- Signals are visible
- Sales knows who to act on
5. Communication, Reporting & Confidence Creation
- Lead:
- Weekly/biweekly client calls
- Monthly performance reviews
- Quarterly Business Reviews
- Translate data into clear insights and decisions
- Eliminate:
- Jargon
- Data Dumping updates
- “We’re working on it” ambiguity
6. Scope & Delivery Discipline
- Act as the authority on scope boundaries
- Make tradeoffs explicit
- Protect the engagement from:
- Over-expansion
- Multi-motion chaos
- Misaligned expectations
Account Load Expectation
- Typically 5–8 accounts, depending on complexity and stage (Launch vs. Retainer)
Required Experience
You likely come from:
- B2B agency account leadership
- Demand generation/growth marketing
- RevOps-informed marketing roles
You must have experience in at least 2–3 of the following:
- Demand generation /campaign strategy
- HubSpot or CRM-driven marketing
- Sales & marketing alignment
- Paid media, ABM and/or lifecycle marketing
- Reporting, analytics, and funnel diagnostics
Core Skills That Matter (Non-Negotiable)
Strategic + Operational Hybrid
- Can connect strategy → execution → systems
- Not purely conceptual
Client Authority
- Comfortable leading C-level conversations
- Can push back constructively
Clarity Creation
- Simplifies complexity into:
- priorities
- decisions
- next steps
Ownership Mentality
- Sees gaps and fills them
- Doesn’t wait for direction
- Comfortable saying:
- “This is not defined”
- “We need to choose”
- “We’re not doing that right now.”
- “My recommendation is….”
- “Have you thought about….”
Urgency + Precision
- Moves fast without creating chaos
Tools & Environment
- HubSpot (strong preference)
- Google Analytics / Reporting tools
- Paid media platforms (LinkedIn, Google)
- Standard collaboration tools (G-Suite, Slack, Monday.com)
- AI Agents and GPTs
Why This Role Matters to Us and our Clients
Most B2B companies don’t lack effort — they lack a system.
Mid-market B2B Companies hire Vende to:
“Get us out of GTM chaos and into something that works.”
This role is the person who makes that real.
The Pipeline Growth Specialist are the difference between:
- Activity vs. momentum
- Campaigns vs. pipeline
- Confusion vs. confidence
If you are in a role like this, you could be a good fit:
- Former Senior Account Manager / Strategist hybrids
- People who have run accounts AND owned outcomes
