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Are Google’s Advertising Changes Helping or Hurting Businesses?
On October 11, 2017, Google announced: The faster AdWords experience is now available to all advertisers. Google is making changes to the AdWords interface...
Tips to Optimize Your LinkedIn Profile
Your LinkedIn profile is your personal brand in social media, and you will need a strong profile to serve as the hub of your social selling activities....
Why the HTTPS Security Encryption Matters For Your Website
Online security is at the top of mind for many business owners. Stories about the latest security breach, virus, or hacking are all too frequent for...
Security & GDPR Compliance Influence Facebook Ad Changes
Facebook is shutting down an advertising product that allowed marketers to tap into data from third party sources to...
GDPR Explained: Does GDPR Apply to U.S. Companies?
If you’re a marketing executive, you have probably felt inundated with recent notifications and information surrounding compliance for the European Union’s...
How Brands Are Using Facebook Live
Why would people pay hundreds of dollars to see a live show based on an iconic film? A show where they could easily just stream the original movie or buy...
Why your business needs to use Facebook Groups
Are you interacting with your super-fans on Facebook? Facebook has evolved to focus much more on building communities, and Facebook Groups are the natural...
Facebook to Launch Its Own Smart Home Device
Facebook users are used to communicating through status updates and Messenger, but what about video chat? It looks like Facebook is set to launch its own...
Developing Perfect Social Posts That Get Attention
Sharing content on social media is a key ingredient for social selling success. This is your best opportunity to educate, inform, entertain, and share your...