Remember when Brad Pitt and Angelina Jolie were married, everyone called them as “Brangelina” to signify their power couple status? That’s what it’s like when sales and marketing are working in sync....
In today’s world, if you lead marketing and don’t own lead generation for your business, you are not going to be considered relevant for very long. Here’s some good news. We have taken our 20+ years...
The bottom of the funnel is where all your work pays off. The sales funnel creation and lead nurturing all leads here, to the bottom of the funnel, also known as the purchase or action stage. Of...
If the sales funnel were a sandwich, the top of the funnel and the bottom of the funnel would just be bread. The middle funnel would be everything holding the sandwich together, cheese, meat,...
Brand awareness is admittedly one of the more difficult marketing aspects to measure, but that doesn’t diminish its importance. Brand awareness is critical to the success of your B2B company, but it...
We’re probably all guilty of a little impulse buying. Maybe it was a new pair of shoes, a scarf, or something as simple as a candy bar in the checkout aisle. While it happens pretty frequently for...
No one wants to waste money. Marketers really don’t want to waste money on ad spend for the wrong audience, people who just aren’t going to convert. That’s why targeting the optimal digital audience...
