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The Intersection of Storytelling & B2B Content Marketing
Storytelling brings content to life. Not the once upon a time, and they lived happily ever after storytelling. Stories that humanize your brand and allow you to connect with your audience on a more emotional level. Isn’t a customer review essentially a story? It is the story of a real person...
The Power of Marketing Automation Personalization
If your marketing automation personalization tactics begin and end with using the first names of your subscribers in your email newsletter, you’re only...
Why Marketing Automation Integration is Essential for Your Business
Is your sales team’s time best spent nurturing leads one at a time? Probably not. Unfortunately, many companies rely on the sales department to qualify and...
Tips for a LinkedIn Profile that will get You Noticed
This post on tips to makeover your LinkedIn profile is in direct response to a question we get asked all the time by sales and marketing professionals....
LinkedIn Sponsored InMail Best Practices
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is...
How we Used LinkedIn Advertising to Fill our Last Event
LinkedIn advertising doesn't have to be as expensive as everyone thinks. Our last campaign produced leads for just $41 CPL with a sub $1 CPC. How we Used...
What is our 90:30 Guarantee and Why Did it Roll Out?
For nearly 20 years we have been crafting and executing winning online marketing solutions for our clients. However, most clients that hire us have either...
Three C’s of Social Selling
Great artists use oil and canvas as their medium. As sales enablers, our medium is clarity, congruency, and content. When we paint the picture properly,...
Social Selling Checklist
How do you know if your sales team is engaging in social selling the right way? Vende has developed our Social Selling Action Plan, a step-by-step guide...