AI adoption isn’t optional anymore.
Most B2B teams know that.
Yet they’re still experimenting with tools, with no unified strategy.
- 64% of B2Bs say AI is critical
- But 69% say they lack the expertise to implement it.
- And when teams do leverage AI, they do it in silos: Marketing uses ChatGPT to write copy
- Sales uses Lavender to write emails
- RevOps struggles to analyze data.
- None of it is connected.
- Nothing scales.