From Meh to Must-Have: Sharpen Your Brand Position

Most B2B teams are “feature-rich and position-poor.” In this fireside chat, April Dunford (author of Obviously Awesome and Sales Pitch) shows how to turn fuzzy positioning into a sharp,...

From Silos to Success: Aligning Sales and Marketing to Shape Demand and Build Pipeline

In this episode of the B2B Growth Show, Paul Slack and Jen Allen-Knuth, founder of DemandJen, discuss the critical need for alignment between sales and marketing teams. They explore the challenges...