You’ve run a few campaigns, but you want to know some ways to make your campaigns even more successful in order to generate more LinkedIn leads. Considering different audience targeting techniques...
New trends and hot buzz words reveal themselves every year in the digital marketing world, and this year is no different. Account-Based Marketing (ABM) is a hot topic in the B2B world.
So you have an awesome campaign and are sending tons of relevant traffic to a landing page, but how do you get conversions? You need landing pages that convert.
When the pandemic first started, we all had to adapt to e-Learning, remote working, and eCommerce. Some brands were armed and ready, but others struggled. As marketers, we were forced to think...
Remember when Brad Pitt and Angelina Jolie were married, everyone called them as “Brangelina” to signify their power couple status? That’s what it’s like when sales and marketing are working in sync....
In today’s world, if you lead marketing and don’t own lead generation for your business, you are not going to be considered relevant for very long. Here’s some good news. We have taken our 20+ years...
The bottom of the funnel is where all your work pays off. The sales funnel creation and lead nurturing all leads here, to the bottom of the funnel, also known as the purchase or action stage. Of...
If the sales funnel were a sandwich, the top of the funnel and the bottom of the funnel would just be bread. The middle funnel would be everything holding the sandwich together, cheese, meat,...
Brand awareness is admittedly one of the more difficult marketing aspects to measure, but that doesn’t diminish its importance. Brand awareness is critical to the success of your B2B company, but it...
