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Go-to-Market Strategy (2)

The Anatomy of an Effective 'About' Page: The 3 Cardinal Elements

Every corner of the digital landscape brims with businesses vying for attention. Amidst this bustling crowd, your 'About' page can be your north star, guiding prospects to understand who you are...

Stand Out or Blend In? How You Can Make LinkedIn Content That’s Impossible to Ignore

Crafting a sucessful B2B LinkedIn content strategy isn't just about posting content. In the bustling landscape of LinkedIn, standing out is no small feat. You're not just competing for attention...

Metadata Report Validates B2B Marketers Should Shift from Lead Gen to Demand Generation

The recent B2B Paid Social Benchmark Report from Metadata delivers a clear message: running lead generation campaigns to cold audiences in social media yields poor results. Despite B2B marketers...

Unlocking the Power of ABM and Demand Generation in B2B Marketing

The way B2B buyers learn about and purchase solutions has changed dramatically in the last few years. To effectively engage modern buyers, adapting to their evolving needs is no longer an...

The Manifest Names Vende Digital as One of the Most-Reviewed PPC Agencies in Dallas

We are very delighted to announce that our Vende Digital team has been recognized as one of the most-reviewed PPC agencies in Dallas by The Manifest. We are proud to finally share this amazing...

Making the Shift: How to Transition from a Lead Generation Focus to an Integrated Demand Generation and Lead Generation Strategy

As a B2B marketing leader, generating leads is crucial for driving sales and revenue. However, running paid ads to generate MQLs and ebook downloads isn’t enough to sustain long-term growth and...

23 B2B Digital Marketing Trends for 2023 | Part 2

Our previous post discussed Digital Marketing Trends for 2023 1-9 and expected changes. As a B2B marketer, you want to maximize your B2B marketing investment while taking advantage of these...

23 B2B Digital Marketing Trends for 2023 | Part 1

The world of B2B digital marketing is evolving rapidly. New technologies and platforms are shifting buyer behavior and expectations and sparking recent trends. In this two-part series, we'll look...

7 User Experience (UX) Tips to Improve B2B Website Conversions

Prospective buyers visit your website to find crucial information that can help them determine whether your solution is what they need. This is why your website needs a finely tuned user experience...