Lauren Glover

Meet Lauren, a seasoned marketing professional with seven years of industry expertise. Throughout her time at Vende Digital, Lauren has consistently demonstrated her ability to create and execute impactful digital marketing strategies that generate leads and drive sales. She loves collaborating closely with clients to understand their unique goals and challenges. Outside of work, Lauren finds joy in reading and curating her personal library. She always has a book recommendation ready and can talk all day about books. She also cherishes quality time spent with her family and indulges her wanderlust through travel.

LinkedIn Ads Targeting Strategy [5 Tips]

You’ve run a few campaigns, but you want to know some ways to make your campaigns even more successful in order to generate more LinkedIn leads. Considering different audience targeting techniques...

Lead Nurturing Simplified: Nurture Leads with Mid-Funnel Marketing

If the sales funnel were a sandwich, the top of the funnel and the bottom of the funnel would just be bread. The middle funnel would be everything holding the sandwich together, cheese, meat,...

Awareness Simplified: Three Steps to Build Brand Awareness

Brand awareness is admittedly one of the more difficult marketing aspects to measure, but that doesn’t diminish its importance. Brand awareness is critical to the success of your B2B company, but it...

How Do I Target the Optimal Digital Audience?

No one wants to waste money. Marketers really don’t want to waste money on ad spend for the wrong audience, people who just aren’t going to convert. That’s why targeting the optimal digital audience...