Lauren Glover

Meet Lauren, a seasoned marketing professional with seven years of industry expertise. Throughout her time at Vende Digital, Lauren has consistently demonstrated her ability to create and execute impactful digital marketing strategies that generate leads and drive sales. She loves collaborating closely with clients to understand their unique goals and challenges. Outside of work, Lauren finds joy in reading and curating her personal library. She always has a book recommendation ready and can talk all day about books. She also cherishes quality time spent with her family and indulges her wanderlust through travel.

Building a Strong ABM Strategy with HubSpot

Every B2B marketer knows that Account-Based Marketing (ABM) can revolutionize how they engage with top-tier accounts. ABM can translate into shorter sales cycles and juicier deal sizes. You can...

What's New and Winning in LinkedIn Advertising for 2024

Navigating LinkedIn advertising can be challenging, especially with the rapid changes and evolving trends in B2B social media marketing. Whether you're a seasoned marketer or just getting started,...

Empower Your Business with an AI Council: A Future-Forward Strategy

Artificial Intelligence (AI) is rapidly transforming the B2B landscape, with more and more companies investing in this technology to gain a competitive advantage. Implementing AI in a B2B business...

The Anatomy of an Effective 'About' Page: The 3 Cardinal Elements

Every corner of the digital landscape brims with businesses vying for attention. Amidst this bustling crowd, your 'About' page can be your north star, guiding prospects to understand who you are...

Harnessing the Power: Employee Advocacy and Social Selling Unveiled

The age of the internet has transformed the way B2B Companies interact with their customers, and now social media platforms are teeming with potential leads ready to be engaged. In this new digital...

The 3 Rs of Content Marketing (Refresh, Repurpose, Reformat)

Content marketing doesn’t have to feel like running on a hamster wheel. It can be exciting, engaging, and fulfilling, and it should be! In this article, we’ll provide tips on effectively...

LinkedIn Advertising Pitfalls and How to Avoid Them

When developing a digital marketing plan for new clients, one phrase we often hear after recommending LinkedIn as an advertising platform is “LinkedIn is too expensive.” Another oft-heard variation...

What’s Working Now in Digital Marketing

B2B buyer behavior has changed, and that means your marketing needs to change along with it. Digital marketing allows you to get in front of your customer and get them to take the next step with you....

What are ABM Surrounds and Why Are They Important?

Are you looking to build business momentum? The quickest path to recovery is more sales. B2B digital marketing has a fast track record for generating targeted awareness and attracting qualified...