Let’s get one thing straight: your buyers are still buying. They’re just not following the neat, linear path you laid out for them. That old, reliable map of Awareness, Interest, Consideration, and...
If your B2B sales and marketing alignment efforts run in different directions, like squirrels chasing separate acorns, here’s the hard truth: you’re leaving money on the table. Buyers feel the...
Remember when Brad Pitt and Angelina Jolie were married, everyone called them as “Brangelina” to signify their power couple status? That’s what it’s like when sales and marketing are working in sync....
