How Sales and Marketing Can Stop Mistaking Buyer Curiosity for Buyer Intent

Figuring out real B2B buyer intent signals is getting messier by the day. Buyers are lurking in webinars, testing AI tools, reading content, and doing their own research long before they’re anywhere...

How the B2B Buyer Journey is Changing in a Clickless Future

Let’s get one thing straight: your buyers are still buying. They’re just not following the neat, linear path you laid out for them. That old, reliable map of Awareness, Interest, Consideration, and...

Why We Rebuilt Vende Around the 3 Levers of Pipeline Growth

The uncomfortable truth about B2B growth If you’ve been in B2B for any length of time, you’ve probably heard some version of this story before:

Why B2B Sales and Marketing Alignment Is No Longer Optional

If your B2B sales and marketing alignment efforts run in different directions, like squirrels chasing separate acorns, here’s the hard truth: you’re leaving money on the table. Buyers feel the...

When Sales and Marketing Align, it’s called Smarketing

Remember when Brad Pitt and Angelina Jolie were married, everyone called them as “Brangelina” to signify their power couple status? That’s what it’s like when sales and marketing are working in sync....