Paul Slack is a serial entrepreneur with 20+ years of digital marketing experience. He is on a mission to help B2B Companies simplify digital marketing to grow pipeline and generate revenue. He is the CEO of Vende Digital and the author of two books. Paul is also a sought-after speaker in the digital marketing space. He has been featured in Success Magazine, Fox radio, and big stage events. He has trained thousands of business leaders on leveraging digital marketing for their businesses. Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical but just don’t have time or expertise to build & execute in a way that delivers actual results.
The B2B digital marketing realm is in hyperdrive, thanks to AI. But amidst the buzz, where's the actionable guidance for B2B marketing leaders? Dive in as we bridge this gap, demystifying how AI...
Crafting a sucessful B2B LinkedIn content strategy isn't just about posting content. In the bustling landscape of LinkedIn, standing out is no small feat. You're not just competing for attention...
Getting your target audience's attention takes a lot of work. The competition is stiff, and prospects are getting hammered with too much information these days. One of the best ways to cut through...
“How do I make my [marketing campaigns, social posts, blogs, etc.] stand out?” This is by far the most common question I get from talking with hundreds of B2B marketers each year.
The recent B2B Paid Social Benchmark Report from Metadata delivers a clear message: running lead generation campaigns to cold audiences in social media yields poor results. Despite B2B marketers...
Combining Account-Based Marketing (ABM) with demand generation works great for targeting high-value key accounts and growing pipelines. We’ve covered the strategies and tactics quite a bit in...
The way B2B buyers learn about and purchase solutions has changed dramatically in the last few years. To effectively engage modern buyers, adapting to their evolving needs is no longer an...
Sales and Marketing alignment may be B2B marketers' biggest challenge in executing successful go-to-market strategies. Why? As B2B buyers evolve in their purchasing habits, it's become apparent...
Artificial Intelligence (AI) isn’t going away anytime soon. AI is reshaping B2B marketing and creating game-changing opportunities for businesses. In this Blog, we'll explore the rapid evolution...
