Paul Slack is a serial entrepreneur with 20+ years of digital marketing experience. He is on a mission to help B2B Companies simplify digital marketing to grow pipeline and generate revenue. He is the CEO of Vende Digital and the author of two books. Paul is also a sought-after speaker in the digital marketing space. He has been featured in Success Magazine, Fox radio, and big stage events. He has trained thousands of business leaders on leveraging digital marketing for their businesses. Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical but just don’t have time or expertise to build & execute in a way that delivers actual results.
The B2B marketing world is changing fast. After talking with hundreds of B2B companies this past year, one big challenge stands out: building a solid pipeline. We’ve identified six key trends that...
Email marketing isn’t going anywhere—but it’s not staying the same, either. We’ve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a...
The pressure is on to create a consistent, predictable pipeline. But knowing what buttons to push isn’t always straightforward. If you're starting to think through your 2025 go-to-market (GTM)...
The B2B buyer journey is a complex, winding path. Buyers bounce between stages, consult multiple sources, and weigh countless options before they make a decision. Today’s buyers require over 2,000...
Why B2Bs Needs More Empathy and a Human Touch: Highlights from INBOUND 2024 When Ryan Reynolds took the stage at INBOUND 2024, the audience expected humor and charisma. But, they walked away...
In a bold move, Chuck Moxley, CMO of Blue Triangle, has thrown open the gates to his company's content library. The result? A staggering 265% increase in demo requests and a 242% boost in pipeline...
As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients' needs. Recently, we decided to switch from SharpSpring to HubSpot as our primary CRM...
Welcome back to our deep dive into the world of buyer-centric B2B email marketing. In the Part 1 blog post, we explored the evolution of email marketing best practices and introduced the concept...
Imagine walking into a networking event, introducing yourself to someone new, and immediately launching into a sales pitch about your product without even asking their name. Sounds absurd, right?...
