Meet Lauren, a seasoned marketing professional with seven years of industry expertise. Throughout her time at Vende Digital, Lauren has consistently demonstrated her ability to create and execute impactful digital marketing strategies that generate leads and drive sales. She loves collaborating closely with clients to understand their unique goals and challenges. Outside of work, Lauren finds joy in reading and curating her personal library. She always has a book recommendation ready and can talk all day about books. She also cherishes quality time spent with her family and indulges her wanderlust through travel.
Let’s get one thing straight: your buyers are still buying. They’re just not following the neat, linear path you laid out for them. That old, reliable map of Awareness, Interest, Consideration, and...
The form fills are drying up, and click-through rates are fading into obscurity. Yet buyers are still out there actively researching, assessing options, and building shortlists. Here’s the kicker:...
The email marketing space is more crowded than ever. With inboxes now overrun by AI-powered campaigns and endless promotions, how do you make your messages stand out? If you're relying on stale A/B...
B2B email marketing isn’t just alive—it’s thriving. With shrinking organic reach, rising ad costs, and data-driven audiences, email remains a marketer's most powerful tool. But let’s face...
Let’s face it: most inboxes are war zones. Over 100 emails a day land there, competing for attention, with the vast majority destined for the “delete” button. For B2B marketers, the challenge is...
Email marketing is far from dead—in fact, it’s one of the most intimate ways to connect with your audience. Yet, the way B2B marketers use email must evolve. Buyers expect hyper-personalized...
In our previous blog, we explored how to build a strong foundation for Account-Based Marketing (ABM) using HubSpot. Now that you've identified your target accounts, created coverage plans, and...
