From “Mushy” to Memorable: Why Most B2B Positioning Sounds the Same

Here’s a quick test. Go to your homepage.Now go to a competitor’s homepage.Swap the hero headlines. If nobody on your team would notice or care, you don’t have a copy problem. You have a B2B...

Stand Out With These 5 B2B Personal Branding Tips

People do business with PEOPLE, not BRANDS. To ride the next digital wave, your company will need to harness the power of personal branding, and this will involve just about everyone who interacts...