If your B2B sales and marketing alignment efforts run in different directions, like squirrels chasing separate acorns, here’s the hard truth: you’re leaving money on the table. Buyers feel the...
The B2B buyer journey is a complex, winding path. Buyers bounce between stages, consult multiple sources, and weigh countless options before they make a decision. Today’s buyers require over 2,000...
As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients' needs. Recently, we decided to switch from SharpSpring to HubSpot as our primary CRM...
In our previous blog, we explored how to build a strong foundation for Account-Based Marketing (ABM) using HubSpot. Now that you've identified your target accounts, created coverage plans, and...
Every B2B marketer knows that Account-Based Marketing (ABM) can revolutionize how they engage with top-tier accounts. ABM can translate into shorter sales cycles and juicier deal sizes. You can...
The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target...
The buyer's journey has never been more complex in the B2B landscape. With an explosion of digital channels and a deluge of content, tracking what marketing touchpoints or marketing efforts...
