It’s not your imagination; a predictable pipeline feels harder than ever. Buyers are learning without visiting your website, sales teams are either starved or overwhelmed, and marketing is stuck...
Webinar mistakes are one of the biggest reasons B2B webinars fail to convert. From outdated promotion and dead-end registration flows to weak follow-up and missed repurposing opportunities, these...
According to the latest research by Dreamdata and LinkedIn, roughly 80 percent of the B2B buying journey happens before a buyer ever enters the sales pipeline.
Buyers are asking AI for shortlists, not just sifting through search engine links. If your brand isn’t cited in those AI-generated answers, you’re invisible where buying decisions now begin. Think...
If your B2B sales and marketing alignment efforts run in different directions, like squirrels chasing separate acorns, here’s the hard truth: you’re leaving money on the table. Buyers feel the...
The B2B buyer journey is a complex, winding path. Buyers bounce between stages, consult multiple sources, and weigh countless options before they make a decision. Today’s buyers require over 2,000...
As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients' needs. Recently, we decided to switch from SharpSpring to HubSpot as our primary CRM...
In our previous blog, we explored how to build a strong foundation for Account-Based Marketing (ABM) using HubSpot. Now that you've identified your target accounts, created coverage plans, and...
