by Ryan Miller | Jan 30, 2024 | Analytics & Attribution
The buyer’s journey has never been more complex in the B2B landscape. With an explosion of digital channels and a deluge of content, tracking what marketing touchpoints or marketing efforts influence prospects and drive revenue has become increasingly difficult....
by Mindy Stoker | Nov 20, 2019 | Analytics & Attribution
Do you know which of your marketing touchpoints lead to a conversion? Or which channels had the most conversions? Marketers don’t track attribution to give themselves a pat on the back when they see a campaign or specific channel that is doing well. Attribution...
