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AI in B2B Marketing: Guide to Unlocking Potential
The B2B digital marketing realm is in hyperdrive, thanks to AI. But amidst the buzz, where's the actionable guidance for B2B marketing leaders? Dive in as we bridge this gap, demystifying how AI will revolutionize your go-to-market. How is AI Changing B2B...
Stand Out or Blend In? How You Can Make LinkedIn Content That’s Impossible to Ignore
Crafting a successful B2B LinkedIn content strategy isn't just about posting content. In the bustling landscape of LinkedIn, standing out is no small feat. You're not just competing for attention but vying for meaningful engagement. What if there was a method to...
Mastering Personalization in B2B Marketing: Boosting Engagement and Conversions
Getting your target audience's attention takes a lot of work. The competition is stiff, and prospects are getting hammered with too much information these days. One of the best ways to cut through the noise and win the attention of your prospect is through...
Harnessing the Power: Employee Advocacy and Social Selling Unveiled
The age of the internet has transformed the way B2B Companies interact with their customers, and now social media platforms are teeming with potential leads ready to be engaged. In this new digital landscape, two strategies have emerged as vital tools for...
Unlocking the Power of Customer Interviews: Elevate Your B2B Marketing Game with Expert Tips
“How do I make my [marketing campaigns, social posts, blogs, etc.] stand out?” This is by far the most common question I get from talking with hundreds of B2B marketers each year. The reality is that most B2B marketers don’t understand their target audience well...
Metadata Report Validates B2B Marketers Should Shift from Lead Gen to Demand Generation
The recent B2B Paid Social Benchmark Report from Metadata delivers a clear message: running lead generation campaigns to cold audiences in social media yields poor results. Despite B2B marketers investing heavily in this strategy, the return on investment (ROI)...
7 Best MarTech Tools for ABM + Demand Gen
Combining Account-Based Marketing (ABM) with demand generation works great for targeting high-value key accounts and growing pipelines. We’ve covered the strategies and tactics quite a bit in other articles. This one will focus on the best Martech tools to...
GA4 Migration: What B2B Marketers Need to Know
In this blog post, we’ll explore the key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) and provide actionable steps for B2B marketers to prepare for a smooth GA4 migration. GA4 offers several new features and improvements over UA that...
The 3 Rs of Content Marketing (Refresh, Repurpose, Reformat)
Content marketing doesn’t have to feel like running on a hamster wheel. It can be exciting, engaging, and fulfilling, and it should be! In this article, we’ll provide tips on effectively repurposing and refreshing existing content to add flare and reformat them in...