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Content Marketing
Technology Graphics | 7 Tips for Leveraging Content Marketing to Make You the Go-To Resource for Your Audience | Vende Digital
7 Tips for Leveraging Content Marketing to Make You the Go-To Resource for Your Audience

7 Tips for Leveraging Content Marketing to Make You the Go-To Resource for Your Audience

You know that content marketing is a vital part of your overall marketing strategy. However, creating content that resonates with your target audience can be challenging. In this article, we'll provide you with 7 tips for using content marketing to generate B2B...

Demand Generation
transitioning from demand generation to lead generation | marketing funnel
Making the Shift: How to Transition from a Lead Generation Focus to an Integrated Demand Generation and Lead Generation Strategy

Making the Shift: How to Transition from a Lead Generation Focus to an Integrated Demand Generation and Lead Generation Strategy

As a B2B marketing leader,  generating leads is crucial for driving sales and revenue. However, running paid ads to generate MQLs and ebook downloads isn’t enough to sustain long-term growth and success. To truly thrive, B2B companies must transition from a lead...