by Lisa Williams | Jul 30, 2020 | Email Marketing, Marketing Automation
Connection is one of the most important things for a marketer to establish with customers and potential customers. You want your audience to associate you with the solution of their specific need, and that takes time. That’s where a drip email marketing campaign can...
by Paul Slack | Aug 28, 2019 | Marketing Automation
If your marketing automation personalization tactics begin and end with using the first names of your subscribers in your email newsletter, you’re only scratching the tip of the iceberg. Personalization goes much deeper; it’s a far-reaching strategy that you can...
by Paul Slack | Aug 21, 2019 | Digital Marketing Strategy, Marketing Automation
Is your sales team’s time best spent nurturing leads one at a time? Probably not. Unfortunately, many companies rely on the sales department to qualify and nurture leads that may never turn into new business. This can be immensely time consuming and...
