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The Future of the CMO for B2B Marketing
When the pandemic first started, we all had to adapt to e-Learning, remote working, and eCommerce. Some brands were armed and ready, but others struggled. As marketers, we were forced to think differently because new behaviors were emerging. We had to adjust our...
Welcome to Vende Digital – A New Name for A New Era
We’ve been busy during this pandemic. When we built our 2020 plan back in Q4 2019, we had no idea what was in store in the coming year. While we had to throw most of our plan out the window, there were 2 critical parts that we knew would remain; celebrating our...
Fine Tune Your B2B Content Marketing Strategy Using the Hub and Spoke Model
Learn the 8 easy steps to incorporate a hub and spoke model into your B2B content strategy and skyrocket your blog traffic over the next 90 days. Fine Tune Your B2B Content Marketing Strategy Using the Hub and Spoke Model Recently NASA and Elon Musk's SpaceX...
How to Create Consumable Content
You spent all this time generating leads and getting them into your funnel; now what? Nurture them with consumable content! How to Create Consumable Content As a Digital Marketing Agency, we get asked all the time, “how do we create great content?” There is an...
8 Essential B2B Blogging Tips: Why Your Blogs Are Getting Ignored & How to Fix it
You’ve done all the work. You’ve identified your audience, come up with a great topic, spent hours researching and writing 800-1,000 words of copy… and now what? Crickets. It almost seems that the effort wasn’t worth the result, doesn’t it? While this is a...
When Sales and Marketing Align, it’s called Smarketing
Remember when Brad Pitt and Angelina Jolie were married, everyone called them as “Brangelina” to signify their power couple status? That’s what it’s like when sales and marketing are working in sync. It’s smarketing. When Sales and Marketing Align, it’s called...
How to Get More Leads with Our B2B Lead Funnel Framework
In today’s world, if you lead marketing and don’t own lead generation for your business, you are not going to be considered relevant for very long. Here’s some good news. We have taken our 20+ years of experience and developed our B2B Lead Funnel Framework course...
Action & Desire Simplified: How to Create Action From Your Leads?
The bottom of the funnel is where all your work pays off. The sales funnel creation and lead nurturing all leads here, to the bottom of the funnel, also known as the purchase or action stage. Of course, the bottom of the funnel is also the narrowest point, where...
Lead Nurturing Simplified: Nurture Leads with Mid-Funnel Marketing
If the sales funnel were a sandwich, the top of the funnel and the bottom of the funnel would just be bread. The middle funnel would be everything holding the sandwich together, cheese, meat, lettuce, and condiments. All too often, mid-funnel marketing can get...
Awareness Simplified: Three Steps to Build Brand Awareness
Brand awareness is admittedly one of the more difficult marketing aspects to measure, but that doesn’t diminish its importance. Brand awareness is critical to the success of your B2B company, but it is more than just brand recognition. It's about building a...
Build a B2B Lead Funnel That Works for Your Business
