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5 LinkedIn Business Trends to Watch for in 2020
What has 500 million users and has increased user engagement over the past two years? That would be the professional networking social media platform LinkedIn. After being bought by Microsoft Corp in 2016, LinkedIn has rolled out a variety of enhancements...
Why You Need a LinkedIn Advertising Strategy
If you want to reach an influential business audience, you need a LinkedIn advertising strategy. Decision-makers, with twice the buying power of average audiences, flock to LinkedIn to share stories about their professional lives and digest tips to better their...
Grow Your Business With a LinkedIn Lookalike Audience
What would it mean for your business if you could reach more of the right people and start generating more B2B leads on LinkedIn? More decision-makers, more executives, whether they are IT professionals, small business owners, or C-level executives. That’s what a...
21 B2B Digital Marketing Trends in 2021
Discover the top B2B digital marketing trends for 2021 and how to pick the best ones for your business in this helpful guide. 21 B2B Digital Marketing Trends in 2021 Forget 2020. CMOs are optimistic about a recovery in 2021; however, budgets will be tight. In 2021,...
LinkedIn Ads Targeting Strategy [5 Tips]
You’ve run a few campaigns, but you want to know some ways to make your campaigns even more successful in order to generate more LinkedIn leads. Considering different audience targeting techniques could be a significant first step toward ensuring your LinkedIn...
Why Account-Based Marketing is Essential for your Business
New trends and hot buzz words reveal themselves every year in the digital marketing world, and this year is no different. Account-Based Marketing (ABM) is a hot topic in the B2B world. Why Account-Based Marketing is Essential for your Business All you have to do...
Vende Digital Proud to Support Small Business Around the World
As a small business, Vende Digital knows how important the role small businesses like ours play around the world. In fact, 99.9 percent of all businesses in the United States are small businesses, and we help fuel the international economy. When we’re faced with...
Are We Going to Achieve Our Business Goals this Year?
Birthdays have been canceled, vacations have been moved, and your business had to throw out the marketing playbook in 2020. From Business to business, we’re all in the same boat, and we’re all struggling to find the next “big idea” that will help us achieve our...
How to Create Landing Pages that Convert
So you have an awesome campaign and are sending tons of relevant traffic to a landing page, but how do you get conversions? You need landing pages that convert. How to create landing pages that convert What is a landing page? Landing pages convert traffic into...
Demand Generation vs Lead Generation for B2B Marketing
What is the difference between demand generation and lead generation, and why do you need both? Read more.