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GA4 Migration: What B2B Marketers Need to Know
In this blog post, we’ll explore the key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) and provide actionable steps for B2B marketers to prepare for a smooth GA4 migration. GA4 offers several new features and improvements over UA that...
The 3 Rs of Content Marketing (Refresh, Repurpose, Reformat)
Content marketing doesn’t have to feel like running on a hamster wheel. It can be exciting, engaging, and fulfilling, and it should be! In this article, we’ll provide tips on effectively repurposing and refreshing existing content to add flare and reformat them in...
Unlocking the Power of ABM and Demand Generation in B2B Marketing
The way B2B buyers learn about and purchase solutions has changed dramatically in the last few years. To effectively engage modern buyers, adapting to their evolving needs is no longer an option—it's a necessity. That's where the powerful combination of...
Raising the Bar: How ABM and Demand Generation Can Improve Sales & Marketing Alignment and Boost ROI
Sales and Marketing alignment may be B2B marketers' biggest challenge in executing successful go-to-market strategies. Why? As B2B buyers evolve in their purchasing habits, it's become apparent that traditional sales and marketing methods are no longer effective....
The Future is Here: How B2B Marketers are Leveraging AI for a Competitive Advantage
Artificial Intelligence (AI) isn’t going away anytime soon. AI is reshaping B2B marketing and creating game-changing opportunities for businesses. In this Blog, we'll explore the rapid evolution of AI technology, where it’s going, and the best ways to leverage it...
How Can Employee Advocacy Boost Demand for B2B Businesses?
Social media has revolutionized the way B2B businesses connect with their buyers. But with everyone on social media these days, it has become harder to attract attention using your company's social media accounts alone. This is where employee advocacy can be an...
7 Tips for Leveraging Content Marketing to Make You the Go-To Resource for Your Audience
You know that content marketing is a vital part of your overall marketing strategy. However, creating content that resonates with your target audience can be challenging. In this article, we'll provide you with 7 tips for using content marketing to generate B2B...
The Manifest Names Vende Digital as One of the Most-Reviewed PPC Agencies in Dallas
We are very delighted to announce that our Vende Digital team has been recognized as one of the most-reviewed PPC agencies in Dallas by The Manifest. We are proud to finally share this amazing news and to celebrate this incredible milestone with all of you. The...
Making the Shift: How to Transition from a Lead Generation Focus to an Integrated Demand Generation and Lead Generation Strategy
As a B2B marketing leader, generating leads is crucial for driving sales and revenue. However, running paid ads to generate MQLs and ebook downloads isn’t enough to sustain long-term growth and success. To truly thrive, B2B companies must transition from a lead...