Stay up-to-date with the latest in B2B Demand Generation and grow your pipeline/revenue. Join us for discussions on hot topics like demand generation, planning, performance marketing, campaign execution, and marketing technology. Each session will be hosted by our CEO, Paul Slack.
He will bring 1-2 agenda items and then open it up for Q&A. This session will be focused on developing and executing a full-funnel integrated digital plan.
00:00 Introduction 1:07 Tips for Marketing in an Economic Downturn 8:51 Why Planning is a Game-Changer for B2B Marketers 17:50 Why Segmentation is Always Crucial 19:04 The Truth About the Dark Funnel 24:02 Stop Asking Your Customer to Get Married On The 1st Date 29:36 Try This to Get the Attention of Your Buyer 30:36 Don’t Miss This Overlooked Part of Mid-Funnel Content 34:47 Did You Know You Can Retarget Consumers on Any Platform?
03-Dec-2025
