Posts about

Paid Media

Metadata Report Validates B2B Marketers Should Shift from Lead Gen to Demand Generation

The recent B2B Paid Social Benchmark Report from Metadata delivers a clear message: running lead generation campaigns to cold audiences in social media yields poor results. Despite B2B marketers...

The Manifest Names Vende Digital as One of the Most-Reviewed PPC Agencies in Dallas

We are very delighted to announce that our Vende Digital team has been recognized as one of the most-reviewed PPC agencies in Dallas by The Manifest. We are proud to finally share this amazing...

8 Demand Generation Tips to Activate Your Audience and Grow Your Pipeline

In 2007, The Washington Post did a unique study with Joshua Bell, the world-renowned concert violinist. He was placed in a subway station wearing plain clothes. He played his violin for tips; the...

LinkedIn Advertising Pitfalls and How to Avoid Them

When developing a digital marketing plan for new clients, one phrase we often hear after recommending LinkedIn as an advertising platform is “LinkedIn is too expensive.” Another oft-heard variation...

Demand Generation vs Lead Generation for B2B Marketing

What is the difference between demand generation and lead generation? Demand generation and lead generation are both vital in creating a long-term digital marketing strategy. They essentially...

Top LinkedIn Updates You Need to Know for 2021

Will LinkedIn be a key demand generation platform for your business in 2021? As more professionals found themselves working from home in 2020, LinkedIn saw increased growth in active users, sessions,...

Tips to Convert More Leads From Your Existing Traffic

The pandemic has been hard for almost every business. Things that we used to do and things that used to work aren’t working anymore. Pipelines have dried up, and leads are hard to come by. Even...

How to Run Full-Funnel, Intent-Based Campaigns

The world is different than it was last year. If no trade shows and no live events are hampering your marketing efforts, we can show you how to generate qualified leads right now. Don’t let the...

3 Common B2B Digital Advertising Mistakes and How to Avoid Them

With an overabundance of platforms, tactics, and an ever-growing list of new options, tackling B2B digital advertising can be packed with potential pitfalls. However, often the biggest mistakes can...