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Fine Tune Your B2B Content Marketing Strategy Using the Hub and Spoke Model
Learn the 8 easy steps to incorporate a hub and spoke model into your B2B content strategy and skyrocket your blog traffic over the next 90 days. Fine Tune...
How to Create Consumable Content
You spent all this time generating leads and getting them into your funnel; now what? Nurture them with consumable content! How to Create Consumable...
When Sales and Marketing Align, it’s called Smarketing
Remember when Brad Pitt and Angelina Jolie were married, everyone called them as “Brangelina” to signify their power couple status? That’s what it’s like...
How to Get More Leads with Our B2B Lead Funnel Framework
In today’s world, if you lead marketing and don’t own lead generation for your business, you are not going to be considered relevant for very long. Here’s...
Action & Desire Simplified: How to Create Action From Your Leads?
The bottom of the funnel is where all your work pays off. The sales funnel creation and lead nurturing all leads here, to the bottom of the funnel, also...
Lead Nurturing Simplified: Nurture Leads with Mid-Funnel Marketing
If the sales funnel were a sandwich, the top of the funnel and the bottom of the funnel would just be bread. The middle funnel would be everything holding...
Awareness Simplified: Three Steps to Build Brand Awareness
Brand awareness is admittedly one of the more difficult marketing aspects to measure, but that doesn’t diminish its importance. Brand awareness is critical...
Sales Funnel Simplified: How Do I Build a Sales Funnel?
We’re probably all guilty of a little impulse buying. Maybe it was a new pair of shoes, a scarf, or something as simple as a candy bar in the checkout...
How Do I Target the Optimal Digital Audience?
No one wants to waste money. Marketers really don’t want to waste money on ad spend for the wrong audience, people who just aren’t going to convert. That’s...