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Strategic Content Marketing – Part 1

It seems like “content marketing” is the online marketing theme for 2014. Content is indeed the fuel that makes online marketing work. However, content without strategy will accomplish nothing. Content needs to be developed from the outside in and designed to meet the...

Franchises Can’t Pass On Social Media Marketing

Why Franchises Struggle with Social Media Marketing Many franchises struggle with developing a social media marketing strategy that simultaneously meets the needs of the brand, the franchisees, and most importantly the customer. Social media marketing is completely...