by Paul Slack | Dec 5, 2014 | Analytics & Attribution
n this week’s episode, co-hosts Paul Slack and Ray Larson discuss the Internet Marketing Performance Metrics that matter and the 4 P’s of an Internet Marketing Balanced Score Card. TOPICS COVERED (Internet Marketing Performance Metrics): What value does my business...
by Paul Slack | Nov 14, 2014 | Digital Strategy
In this week’s episode, co-hosts Paul Slack and Ray Larson discuss how to generate Internet Marketing ROI, by putting your Internet marketing strategy on a quota. Topics Covered: What are macro/micro objectives? Maturity of a campaign- how do KPIs differ?...
by Paul Slack | Nov 5, 2014 | Digital Strategy
In this introductory episode, co-hosts Paul Slack and Ray Larson introduce themselves and how this series will be more than just another marketing podcast. There’s a marketing revolution happening. Are you ready? Topics Covered: Why traditional marketing is no...
by Paul Slack | May 21, 2014 | Content Marketing
It seems like “content marketing” is the online marketing theme for 2014. Content is indeed the fuel that makes online marketing work. However, content without strategy will accomplish nothing. Content needs to be developed from the outside in and designed to meet the...
