Internet Marketing Performance Metrics That Matter

by Paul Slack
  |  December 5, 2014  |  
December 5, 2014

n this week’s episode, co-hosts Paul Slack and Ray Larson discuss the Internet Marketing Performance Metrics that matter and the 4 P’s of an Internet Marketing Balanced Score Card.

TOPICS COVERED (Internet Marketing Performance Metrics):

  • What value does my business obtain from the activity?
  • What outcomes did the website produce for our company?
  • How to compute and communicate economic value to the stakeholders.
  • Avinash Kaushik: “Focus on the critical few, not the insignificant many” 
  • How to separate the “nice to know” from the “have to know” metrics.
  • What are the existential questions to determine the critical few Internet Marketing Performance metrics?
  • What are the 4 quadrants of the Vende Digital Balanced Score Card.
  • How to use the Balanced Score Card to:
    • Correct course
    • Manage by exception
    • Review score card each quarter

Listen Now:

[sc_embed_player fileurl=”″] Winning Online Podcast Episode 003

Watch Now:

UX Checklist 2024

B2B UX Checklist for 2024

B2B Topics

Demand Generation

AI for Marketing

Content Marketing

Analytics & Attribution


Social Marketing

Online Advertising

Digital Strategy

Email Marketing

Marketing Automation

Paid Social

PPC / SEM Marketing

Website UX