by Paul Slack | Jul 2, 2020 | Digital Strategy
When the pandemic first started, we all had to adapt to e-Learning, remote working, and eCommerce. Some brands were armed and ready, but others struggled. As marketers, we were forced to think differently because new behaviors were emerging. We had to adjust our...
by Paul Slack | Jun 10, 2020 | Content Marketing
Learn the 8 easy steps to incorporate a hub and spoke model into your B2B content strategy and skyrocket your blog traffic over the next 90 days. Fine Tune Your B2B Content Marketing Strategy Using the Hub and Spoke Model Recently NASA and Elon Musk’s SpaceX...
by Vende Digital | Dec 9, 2016 | Digital Strategy
In this age of multiple screens, multi-channel marketing is a fact of life. As businesses communicating with customers, we need to understand the challenges and benefits of multi-channel marketing and tailor our strategies accordingly. Vende Digital realizes that this...
by Paul Slack | Dec 15, 2014 | Digital Strategy
by Paul Slack This week we are continuing down the path of Developing a Winning Internet Marketing Business Plan. Last week we examined the 3 critical elements of Internet Marketing; Content, Search Engines, Social. This week we will began look at an approach to...
by Paul Slack | Dec 11, 2014 | Website UX
In this week’s episode, co-hosts Paul Slack and Ray Larson continue to discuss the 4 P’s of an Internet Marketing Balanced Score Card and answer the question how to discover your website purpose statement. This week we will hone in on the Purpose quadrant, the most...
