In this week’s episode, co-hosts Paul Slack and Ray Larson discuss how to generate Internet Marketing ROI, by putting your Internet marketing strategy on a quota.
Topics Covered:
- What are macro/micro objectives?
- Maturity of a campaign- how do KPIs differ?
- Understanding what winning looks like at the various stages of maturity.
- Winning looks different 1 month in than it does 12 months. It’s critical to understand the differences.
- Points along the journey- how to measure our progress to objectives.
- How do we measure building community?
- How to perform a comparative analysis
Be sure to tune in next Thursday and learn what marketing metrics really matter.
Listen Now:
[sc_embed_player fileurl=”https://vendedigital.com/wp-content/uploads/2014/11/Winning-Online-Podcast-Episode-002-final.mp3″] Winning Online Podcast Episode 002
