Internet Marketing ROI: Putting Internet Marketing On A Quota

by Paul Slack
  |  November 14, 2014  |  
November 14, 2014

In this week’s episode, co-hosts Paul Slack and Ray Larson discuss how to generate Internet Marketing ROI, by putting your Internet marketing strategy on a quota.

Topics Covered:

  • What are macro/micro objectives?
  • Maturity of a campaign- how do KPIs differ?
  • Understanding what winning looks like at the various stages of maturity.
    • Winning looks different 1 month in than it does 12 months. It’s critical to understand the differences.  
    • Points along the journey-  how to measure our progress to objectives.
  • How do we measure building community?
  • How to perform a comparative analysis

Be sure to tune in next Thursday and learn what marketing metrics really matter.

Listen Now:

[sc_embed_player fileurl=”″] Winning Online Podcast Episode 002

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