Are you struggling to generate more leads for your business? If you are selling to buyers in the corporate world, you need to be leveraging LinkedIn for B2B lead generation. Why? Because, unlike Facebook, LinkedIn’s audience is all about business. Luckily for you,...
You spent all this time generating leads and getting them into your funnel; now what? Nurture them with consumable content! How to Create Consumable Content As a Digital Marketing Agency, we get asked all the time, “how do we create great content?” There is an...
We’re probably all guilty of a little impulse buying. Maybe it was a new pair of shoes, a scarf, or something as simple as a candy bar in the checkout aisle. While it happens pretty frequently for B2C businesses, it’s certainly not as common in the B2B world. Here,...
With a combination of software and strategy, marketing automation allows businesses to efficiently target customers with personalized, automated messages across platforms. What is Marketing Automation? Marketing automation helps you send the right message to the right...
If your marketing automation personalization tactics begin and end with using the first names of your subscribers in your email newsletter, you’re only scratching the tip of the iceberg. Personalization goes much deeper; it’s a far-reaching strategy that you can...
