What is Marketing Automation?

by Ray Larson
  |  April 1, 2020  |  
April 1, 2020

An assembly line of from a lead to revenue | Marketing automation
With a combination of software and strategy, marketing automation allows businesses to efficiently target customers with personalized, automated messages across platforms.

What is Marketing Automation?

Marketing automation helps you send the right message to the right user at the right time. It tracks every interaction and engagement, helping with lead generation and nurturing. By increasing efficiency, it also helps to increase revenue and allows you to scale your processes and campaigns so they can reach more people with less effort. This is a process that benefits the entire company.  

Do you want to nurture prospects with highly-personalized, useful content? Marketing automation can help you do just that. In fact, if done correctly, customers should be at the heart of your efforts.

You probably know a lot about your customers from the data you collect. That’s good. From this data, your marketing automation software can streamline segmentation, helping you quickly target specific audiences.  

Once you have your audience segments created, you create and deliver relevant content and messaging to your various audiences across all of your platforms, including email, mobile, social, and the web. Not only will you be reaching customers where they are online, but you’ll also be able to reach them no matter where they are along their customer journey. Now marketers can deliver timely, relevant content that reaches customers when, where, and how they prefer, and at scale. You’ll be able to easily deliver personalized experiences for your customers, whether you have 100 or 1 million.

What is marketing automation?

Marketing automation is the process where technology is used to automate repetitive marketing tasks. It allows businesses to more effectively market across multiple channels, including email, social media, and websites.

Maximizing Employee Efficiency

What if you didn’t have to hit send on every email, every post, every campaign? There is a better way. Marketing automation makes repetitive tasks, things like email marketing and social media posting, easier, and more efficient. For larger companies or businesses experiencing growth, it saves time while also reducing human error that can occur with the increased marketing complexity that often comes with a large or growing business.

The right automation tools help you identify your audience, design the right content for them, and then deliver that content based on sets of instructions you create called workflows. These workflows can be custom-built or designed from templates and can be modified throughout various campaigns to improve results. These workflows are particularly important as your business grows, scaling right alongside you.

When used effectively, you can focus on other tasks, saving time and resources while simultaneously improving ROI and driving revenue instead of spending your time delivering all of this content.

Benefits of Marketing Automation

The biggest advantage of marketing automation is likely the fact that it helps you improve your customer experience. Thanks to a better experience, it also helps you generate better leads, nurture your leads, personalize the customer journey, and build better relationships with your customers. You’re also saving time, increasing efficiency, and improving ROI.

Marketing automation is a powerful tool for your business, but you do need to follow some best practices to get the most benefits. Remember that good marketing automation takes into account the evolving needs of your prospects. Monitor your campaigns to make updates as needed. Don’t just rely on email; make sure you are communicating to your leads across a variety of channels.

At Vende Digital, we know that marketing automation can help you serve your customers better. As a boutique B2B digital agency, our focus is on helping you grow your business. Start by scheduling a complimentary digital marketing analysis where we’ll review your digital footprint and provide you with fresh ideas and actionable insights. Schedule a consultation today to get started.

Here’s a Refresher. Marketing Automation:

  • Combines software and strategy, where technology is used to automate repetitive tasks
  • Increases efficiency and personalization
  • Enhances the customer experience
  • Helps you generate better leads, nurture your leads, personalize the customer journey, and build better relationships with your customers
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