In today’s world, if you lead marketing and don’t own lead generation for your business, you are not going to be considered relevant for very long. Here’s some good news. We have taken our 20+ years of experience and developed our B2B Lead Funnel Framework course that...
The bottom of the funnel is where all your work pays off. The sales funnel creation and lead nurturing all leads here, to the bottom of the funnel, also known as the purchase or action stage. Of course, the bottom of the funnel is also the narrowest point, where...
If the sales funnel were a sandwich, the top of the funnel and the bottom of the funnel would just be bread. The middle funnel would be everything holding the sandwich together, cheese, meat, lettuce, and condiments. All too often, mid-funnel marketing can get...
Getting help with lead generation, segmentation, lead nurturing, lead scoring, customer lifecycle marketing, cross/up-selling, customer retention and marketing ROI measurement. That all sounds great, right? If it’s done right, it might be. Marketing automation can...
