Do you know which of your marketing touchpoints lead to a conversion? Or which channels had the most conversions? Marketers don’t track attribution to give themselves a pat on the back when they see a campaign or specific channel that is doing well. Attribution...
In 2020, Vende Digital will be celebrating 20 years in the digital marketing space. Our history dates back to the mid-90s when the Internet had just started to be used by businesses (known then as the World Wide Web). We started with SEO–which was about all you could...
The great philosopher Yogi Berra famously said, “If you don’t know where you are going, you’ll end up someplace else.” Too many B2B’s are not taking full advantage of digital marketing because they don’t know where they are going or the tools they can use to get...
If you think that big businesses are the only ones that need an app, well, quite frankly, you’re wrong. They say that imitation is the sincerest form of flattery. And any good business owner knows how important it is to stay on top of customer trends. If you’re one of...
Social Media and the Internet have changed business marketing forever. Unfortunately, many companies have not figured out how to adapt to this change so that their business can continue to prosper. Learn how a strategic digital marketing plan can get you in front of...
