Let’s get one thing straight: your buyers are still buying. They’re just not following the neat, linear path you laid out for them. That old, reliable map of Awareness, Interest, Consideration, and Decision? It’s time to file that under “historical...
“People would rather watch the internet than read it.” Mic drop. That’s Chris Kraft, a video marketing veteran who knows a thing or two about what makes business audiences tick. In 2025, video content isn’t just having a moment; it’s owning the stage in B2B marketing,...
Do you know which of your marketing touchpoints lead to a conversion? Or which channels had the most conversions? Marketers don’t track attribution to give themselves a pat on the back when they see a campaign or specific channel that is doing well. Attribution...
In 2020, Vende Digital will be celebrating 20 years in the digital marketing space. Our history dates back to the mid-90s when the Internet had just started to be used by businesses (known then as the World Wide Web). We started with SEO–which was about all you could...
The great philosopher Yogi Berra famously said, “If you don’t know where you are going, you’ll end up someplace else.” Too many B2B’s are not taking full advantage of digital marketing because they don’t know where they are going or the tools they can use to get...
