A B2B social media marketing strategy is now one of the most effective ways to reach prospective customers. This is primarily due to the massive shift in how B2B buyers buy things today. According to LinkedIn, 84% of B2B buyers use social media in their...
B2B Marketers know that metrics are the foundation of any successful marketing campaign. However, not all metrics are created equal. This article will provide 7 best practices you can apply immediately in developing key B2B marketing metrics that matter. Identifying...
Prospective buyers visit your website to find crucial information that can help them determine whether your solution is what they need. This is why your website needs a finely tuned user experience (UX) – something which many B2B companies completely disregard or let...
There is a lot of talk about demand generation in the B2B marketing world, but the reality is not very many businesses are actually creating demand. What they’re doing is capturing demand that already exists. While it’s important to find and close business...
B2B buyer behavior has changed, and that means your marketing needs to change along with it. Digital marketing allows you to get in front of your customer and get them to take the next step with you. Make sure you understand what’s working now in digital marketing, so...
Over the last few months, we’ve heard many of our clients are experiencing shrinking marketing budgets for 2021. Not only that, the face-to-face meetings that were previously often used to seal the deal are now nearly non-existent. So, what can a marketing department...
