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Metadata Report Validates B2B Marketers Should Shift from Lead Gen to Demand Generation
The recent B2B Paid Social Benchmark Report from Metadata delivers a clear message: running lead generation campaigns to cold audiences in social media...
7 Best MarTech Tools for ABM + Demand Gen
Combining Account-Based Marketing (ABM) with demand generation works great for targeting high-value key accounts and growing pipelines. We’ve covered the...
GA4 Migration: What B2B Marketers Need to Know
In this blog post, we’ll explore the key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) and provide actionable steps for B2B...
The 3 Rs of Content Marketing (Refresh, Repurpose, Reformat)
Content marketing doesn’t have to feel like running on a hamster wheel. It can be exciting, engaging, and fulfilling, and it should be! In this article,...
Unlocking the Power of ABM and Demand Generation in B2B Marketing
The way B2B buyers learn about and purchase solutions has changed dramatically in the last few years. To effectively engage modern buyers, adapting to...
Raising the Bar: How ABM and Demand Generation Can Improve Sales & Marketing Alignment and Boost ROI
Sales and Marketing alignment may be B2B marketers' biggest challenge in executing successful go-to-market strategies. Why? As B2B buyers evolve in their...
The Future is Here: How B2B Marketers are Leveraging AI for a Competitive Advantage
Artificial Intelligence (AI) isn’t going away anytime soon. AI is reshaping B2B marketing and creating game-changing opportunities for businesses. In this...
How Can Employee Advocacy Boost Demand for B2B Businesses?
Social media has revolutionized the way B2B businesses connect with their buyers. But with everyone on social media these days, it...
7 Tips for Leveraging Content Marketing to Make You the Go-To Resource for Your Audience
You know that content marketing is a vital part of your overall marketing strategy. However, creating content that resonates with...