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What Is Internet Marketing (Part 2)
by Paul Slack This week we are continuing down the path of Developing a Winning Internet Marketing Business Plan. Last week we began to answer the...
The Marketing Balanced Scorecard: You’ll need purpose
In a recent Winning Online Podcast Paul and I introduced the idea of creating a specific type of balanced scorecard to judge the efficacy of your online...
Marketing Metrics That Matter: CPA and CLV
Ray Larson Cost per acquisition (CPA) is one of the toughest marketing metrics for me to put my head around. CPA should be easy to understand, right? It’s...
Internet Marketing ROI: Putting Internet Marketing On A Quota
In this week's episode, co-hosts Paul Slack and Ray Larson discuss how to generate Internet Marketing ROI, by putting your Internet marketing strategy on a...
Developing a winning Internet marketing business plan
by Paul Slack Following last week's podcast and Ray's blog on the marketing revolution, I wanted to get back to the basics and provide some information...
The empowered consumer and the marketing revolution
by Ray Larson In a recent podcast, The Marketing Revolution: What entrepreneurs need to know, we discussed three key effects of this disruption to the...
Marketing Revolution: What Entrepreneurs Need to Know
In this introductory episode, co-hosts Paul Slack and Ray Larson introduce themselves and how this series will be more than just another marketing podcast....
11 Takeaways from the ALS Ice Bucket Challenge
Let’s be honest, the ALS Ice Bucket challenge got us all afraid to log into social for a few weeks due to either fear of getting challenged or just having...