Account-Based Marketing is a core strategy for B2B businesses. ABM is an incredibly powerful strategy that has the potential to deliver tremendous growth and awareness with high-value accounts, resulting in significant results for your business. However, as ABM...
You spent all this time generating leads and getting them into your funnel; now what? Nurture them with consumable content! How to Create Consumable Content As a Digital Marketing Agency, we get asked all the time, “how do we create great content?” There is an...
The bottom of the funnel is where all your work pays off. The sales funnel creation and lead nurturing all leads here, to the bottom of the funnel, also known as the purchase or action stage. Of course, the bottom of the funnel is also the narrowest point, where...
If the sales funnel were a sandwich, the top of the funnel and the bottom of the funnel would just be bread. The middle funnel would be everything holding the sandwich together, cheese, meat, lettuce, and condiments. All too often, mid-funnel marketing can get...
We’re probably all guilty of a little impulse buying. Maybe it was a new pair of shoes, a scarf, or something as simple as a candy bar in the checkout aisle. While it happens pretty frequently for B2C businesses, it’s certainly not as common in the B2B world. Here,...
