With more than 750 million members, LinkedIn has quickly grown into the number one website for business. If the sheer volume of business professionals all collected in the same place isn’t enough to convince you to expend some marketing effort on LinkedIn,...
You have one job. Well maybe not you, but you’re landing pages certainly have one job. That job, that single, solitary focus, is converting. And if your asset-hosting landing pages aren’t converting, then they are not doing their job. Never fear, if you’re looking for...
We all want the newest gadget or the shiny new toy. But when it comes to websites, the latest new thing may not actually be the greatest for your website. While your website will need updates from time to time, constantly changing your website to follow the latest...
Please might be the magic word, but it probably isn’t helping you with your website conversions. Your website is your most powerful communicator, and you need that communicator to be persuasive. Persuasion is an ability based on an understanding of human nature. While...
Is your website sales copy getting lost in translation? When customers call your business, your tone can exude confidence. With your voice, you can reassure them by sounding genuine and helpful. But overall, customers don’t call anymore. Instead, they overwhelmingly...
