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Top 10 B2B Marketing Attribution Data Leaks Draining Your Pipeline

Top 10 B2B Marketing Attribution Data Leaks Draining Your Pipeline

by Ryan Miller | Jan 8, 2024 | Analytics & Attribution, Marketing Automation

What if the data guiding your marketing decisions was flawed, and hidden data leaks sabotaged your ability to place good bets and grow your pipeline?  Are errors in tracking buyer journeys, attributing marketing campaigns, projecting pipelines, and calculating...
Vende Digital Partners with Jasper to Advance B2B Marketing with AI

Vende Digital Partners with Jasper to Advance B2B Marketing with AI

by Vende Digital | Dec 6, 2023 | AI for Marketing

Strategic alliance brings together B2B marketing expertise and AI-powered copywriting Vende Digital, a B2B digital marketing agency, announced a strategic partnership with Jasper, an AI copilot for marketing teams. This collaboration aims to help B2B companies...
AI in B2B Marketing: Guide to Unlocking Potential

AI in B2B Marketing: Guide to Unlocking Potential

by Paul Slack | Sep 19, 2023 | AI for Marketing, Digital Strategy, Marketing Automation

The B2B digital marketing realm is in hyperdrive, thanks to AI. But amidst the buzz, where’s the actionable guidance for B2B marketing leaders? Dive in as we bridge this gap, demystifying how AI will revolutionize your go-to-market.  How is AI Changing B2B...
7 Best MarTech Tools for ABM + Demand Gen

7 Best MarTech Tools for ABM + Demand Gen

by Paul Slack | Jul 11, 2023 | Analytics & Attribution, Demand Generation

Combining Account-Based Marketing (ABM) with demand generation works great for targeting high-value key accounts and growing pipelines. We’ve covered the strategies and tactics quite a bit in other articles. This one will focus on the best Martech tools to effectively...
Making the Shift: How to Transition from a Lead Generation Focus to an Integrated Demand Generation and Lead Generation Strategy

Making the Shift: How to Transition from a Lead Generation Focus to an Integrated Demand Generation and Lead Generation Strategy

by Paul Slack | Mar 8, 2023 | Demand Generation

Listen to this blog: https://vendedigital.com/wp-content/uploads/2024/03/Making-the-Shift-How-to-Transition-from-a-Lead-Generation-Focus-to-an-Integrated-Demand-Generation.mp3 As a B2B marketing leader,  generating leads is crucial for driving sales and revenue....
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