Listen to this blog: https://vendedigital.com/wp-content/uploads/2024/03/23-B2B-Digital-Marketing-Trends-for-2023-Part-1.mp3 The world of B2B digital marketing is evolving rapidly. New technologies and platforms are shifting buyer behavior and expectations and...
Prospective buyers visit your website to find crucial information that can help them determine whether your solution is what they need. This is why your website needs a finely tuned user experience (UX) – something which many B2B companies completely disregard or let...
When developing a digital marketing plan for new clients, one phrase we often hear after recommending LinkedIn as an advertising platform is “LinkedIn is too expensive.” Another oft-heard variation is “we tried LinkedIn, and it didn’t work for us.” We LOVE hearing...
B2B customers are people, too. The truth is that corporate purchasing decisions are still made by people who spend a lot of time browsing consumer e-commerce sites. These B2C experiences have shaped their expectations when it comes to online transactions in their work...
If your marketing automation personalization tactics begin and end with using the first names of your subscribers in your email newsletter, you’re only scratching the tip of the iceberg. Personalization goes much deeper; it’s a far-reaching strategy that you can...
