by Lauren Glover | Jun 22, 2021 | Online Advertising
When developing a digital marketing plan for new clients, one phrase we often hear after recommending LinkedIn as an advertising platform is “LinkedIn is too expensive.” Another oft-heard variation is “we tried LinkedIn, and it didn’t work for us.” We LOVE hearing...
by Vende Digital | Oct 9, 2019 | Demand Generation
B2B customers are people, too. The truth is that corporate purchasing decisions are still made by people who spend a lot of time browsing consumer e-commerce sites. These B2C experiences have shaped their expectations when it comes to online transactions in their work...
by Paul Slack | Aug 28, 2019 | Marketing Automation
If your marketing automation personalization tactics begin and end with using the first names of your subscribers in your email newsletter, you’re only scratching the tip of the iceberg. Personalization goes much deeper; it’s a far-reaching strategy that you can...
