by Paul Slack | Jan 16, 2025 | Digital Strategy
The B2B marketing world is changing fast. After talking with hundreds of B2B companies this past year, one big challenge stands out: building a solid pipeline. We’ve identified six key trends that will shape B2B marketing in 2025. In this post, we’ll break down these...
by Mindy Stoker | Nov 20, 2019 | Analytics & Attribution
Do you know which of your marketing touchpoints lead to a conversion? Or which channels had the most conversions? Marketers don’t track attribution to give themselves a pat on the back when they see a campaign or specific channel that is doing well. Attribution...
by Paul Slack | Aug 21, 2019 | Marketing Automation
Is your sales team’s time best spent nurturing leads one at a time? Probably not. Unfortunately, many companies rely on the sales department to qualify and nurture leads that may never turn into new business. This can be immensely time consuming and...
