The recent B2B Paid Social Benchmark Report from Metadata delivers a clear message: running lead generation campaigns to cold audiences in social media yields poor results. Despite B2B marketers investing heavily in this strategy, the return on investment (ROI)...
Over the last few months, we’ve heard many of our clients are experiencing shrinking marketing budgets. Not only that, the face-to-face meetings that were previously often used to seal the deal are now nearly non-existent. So, what can a marketing department do to...
With more than 750 million members, LinkedIn has quickly grown into the number one website for business. If the sheer volume of business professionals all collected in the same place isn’t enough to convince you to expend some marketing effort on LinkedIn,...
The bottom of the funnel is where all your work pays off. The sales funnel creation and lead nurturing all leads here, to the bottom of the funnel, also known as the purchase or action stage. Of course, the bottom of the funnel is also the narrowest point, where...
When was the last time you talked to a telemarketer on the phone and listened to their sales pitch? Now think about the last time you read an infographic. Customers don’t wait for a business to come to them with what they need; they are out searching for that...
