B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated...
LinkedIn advertising doesn’t have to be as expensive as everyone thinks. Our last campaign produced leads for just $41 CPL with a sub $1 CPC. How we Used LinkedIn Advertising to Fill our Last Event LinkedIn has become one hot commodity in 2020. We get a lot of...
The great philosopher Yogi Berra famously said, “If you don’t know where you are going, you’ll end up someplace else.” Too many B2B’s are not taking full advantage of digital marketing because they don’t know where they are going or the tools they can use to get...
Easier said than done. B2B purchases can be a high stakes game for your customers. Many B2B purchases involve multiple decision makers, several months, and large sums of money. That is why it’s so important to build trustworthy relationships and to create a...
Turns out that building a website is only the tip of the iceberg. That little part at the top that you can see. The bigger piece is driving qualified traffic to your website that will convert. Generating traffic can be tough. While there are plenty of ways to spend...
