Are you ready to find the audience of your dreams? Most business owners know that in order to scale up their business, it’s essential to bring new people into the sales funnel. But where do you find those new people, and how do you know they will be the right...
Facebook is shutting down an advertising product that allowed marketers to tap into data from third party sources to target them on the platform. The company is ending a feature called Partner Categories that they originally launched in 2013. The feature had been a...
Why would people pay hundreds of dollars to see a live show based on an iconic film? A show where they could easily just stream the original movie or buy the original soundtrack. Because people enjoy live, authentic experiences. Going to see a live theater...
Are you interacting with your super-fans on Facebook? Facebook has evolved to focus much more on building communities, and Facebook Groups are the natural tool for forging those kinds of connections. One billion people already belong to Facebook groups. People who...
How often should you post on Facebook? The answer has usually been “It depends.” That might be changing this year. Facebook has started sharing how many posts a day each page publishes. The information can now be found within their on-platform search results. So now...
