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Breaking Down the Gates: A CMO’s Journey to Content Freedom and Skyrocketing Demand

Breaking Down the Gates: A CMO’s Journey to Content Freedom and Skyrocketing Demand

by Paul Slack | Oct 10, 2024 | Content Marketing, Demand Generation, Marketing Automation

In a bold move, Chuck Moxley, CMO of Blue Triangle, has thrown open the gates to his company’s content library. The result? A staggering 265% increase in demo requests and a 242% boost in pipeline growth. This is a story of addition by subtraction, specifically,...
B2B CRM Implementation: A CMO’s 20-Point Strategic Guide

B2B CRM Implementation: A CMO’s 20-Point Strategic Guide

by Lauren Glover | Oct 7, 2024 | Demand Generation, Marketing Automation

Is your B2B company considering a new CRM system? Your strategic oversight as a CMO will be crucial for the success of this initiative. This B2B CRM Implementation Guide is for you if: You’re a CMO in a B2B company considering a new CRM system You’re...
Why We Switched from SharpSpring to HubSpot for B2B Marketing

Why We Switched from SharpSpring to HubSpot for B2B Marketing

by Paul Slack | Sep 5, 2024 | Demand Generation, Marketing Automation

As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients’ needs. Recently, we decided to switch from SharpSpring to HubSpot as our primary CRM and marketing automation platform.  This decision...
B2B Email Marketing Best Practices for 2024

B2B Email Marketing Best Practices for 2024

by Paul Slack | Jul 12, 2024 | Email Marketing, Marketing Automation

How to Craft B2B Emails That Grab and Hold Attention Using Our ADHD Framework In the high-stakes world of business-to-business (B2B) marketing, your email competes with hundreds, clamoring for attention in overflowing inboxes. Every day, our prospects face a deluge of...
What’s New and Winning in LinkedIn Advertising for 2024

What’s New and Winning in LinkedIn Advertising for 2024

by Andrea Talamantes | Jul 8, 2024 | B2B Social, Online Advertising

Navigating LinkedIn advertising can be challenging, especially with the rapid changes and evolving trends in B2B social media marketing. Whether you’re a seasoned marketer or just getting started, staying ahead requires understanding the latest updates and...
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