by Ryan Miller | Jan 30, 2024 | Analytics & Attribution
The buyer’s journey has never been more complex in the B2B landscape. With an explosion of digital channels and a deluge of content, tracking what marketing touchpoints or marketing efforts influence prospects and drive revenue has become increasingly difficult....
by Ryan Miller | Jan 8, 2024 | Analytics & Attribution, Marketing Automation
What if the data guiding your marketing decisions was flawed, and hidden data leaks sabotaged your ability to place good bets and grow your pipeline? Are errors in tracking buyer journeys, attributing marketing campaigns, projecting pipelines, and calculating...
by Mindy Stoker | Nov 20, 2019 | Analytics & Attribution
Do you know which of your marketing touchpoints lead to a conversion? Or which channels had the most conversions? Marketers don’t track attribution to give themselves a pat on the back when they see a campaign or specific channel that is doing well. Attribution...
