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Why Marketing Attribution Matters in B2B Marketing

Why Marketing Attribution Matters in B2B Marketing

by Mindy Rayer | Nov 20, 2019 | Analytics & Attribution

Do you know which of your marketing touchpoints lead to a conversion? Or which channels had the most conversions? Marketers don’t track attribution to give themselves a pat on the back when they see a campaign or specific channel that is doing well. Attribution...

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