Have you ever wondered why there is so much boring B2B content? It seems like it’s growing so fast, we may all drown in it before the year is over! I hope you find this article to be awesome and NOT boring :-). Either way, let me know why in the comments. Prospective...
Please might be the magic word, but it probably isn’t helping you with your website conversions. Your website is your most powerful communicator, and you need that communicator to be persuasive. Persuasion is an ability based on an understanding of human nature. While...
Is your website sales copy getting lost in translation? When customers call your business, your tone can exude confidence. With your voice, you can reassure them by sounding genuine and helpful. But overall, customers don’t call anymore. Instead, they overwhelmingly...
A picture might be worth a thousand words, but as German poet, novelist, and playwright Johann Wolfgang von Goethe said, “the written word has this advantage, that it lasts and can await the time when it is allowed to take effect.” How can you make your words not just...
You use your website to market your business, so you need to rank high in Google search. But if businesses are thinking only about SEO – whether their site has been optimized for Google, they may be skipping over a big piece of the Google algorithm, content...
