Tips to Persuade Your Way into a Website Conversion

Tips to Persuade Your Way into a Website Conversion

Please might be the magic word, but it probably isn’t helping you with your website conversions. Your website is your most powerful communicator, and you need that communicator to be persuasive. Persuasion is an ability based on an understanding of human nature. While...
Boost Website Conversion With Your Words

Boost Website Conversion With Your Words

Is your website sales copy getting lost in translation? When customers call your business, your tone can exude confidence. With your voice, you can reassure them by sounding genuine and helpful. But overall, customers don’t call anymore. Instead, they overwhelmingly...
Words Matter: A Guide to the Sentiment Lexicon

Words Matter: A Guide to the Sentiment Lexicon

A picture might be worth a thousand words, but as German poet, novelist, and playwright Johann Wolfgang von Goethe said, “the written word has this advantage, that it lasts and can await the time when it is allowed to take effect.” How can you make your words not just...
When Was Your Last Site Audit?

When Was Your Last Site Audit?

Have you done an audit of your website recently?  If your answer isn’t “yes,” you need to get it done.  Google has been busy over the last few months, moving their SEO algorithm at light-speed.    What worked for search last year, may not be helping this year.  Worse,...