by hbdev_hb | Oct 16, 2019 | B2B Lead Generation, Content Marketing
When was the last time you talked to a telemarketer on the phone and listened to their sales pitch? Now think about the last time you read an infographic. Customers don’t wait for a business to come to them with what they need; they are out searching for that...
by Paul Slack | Sep 17, 2019 | B2B Lead Generation, Content Marketing
Storytelling brings content to life. Not the once upon a time, and they lived happily ever after storytelling. Stories that humanize your brand and allow you to connect with your audience on a more emotional level. Isn’t a customer review essentially a story? It is...
by Paul Slack | Mar 27, 2019 | B2B Lead Generation, SEO / Search Engine Optimization
Consistently ranking high in search engine results is getting harder for B2B companies. The main reason is sites like Google are trying to create a “walled garden” effect to keep users on their website vs. sending them away. However, there are still many opportunities...
by Paul Slack | Oct 4, 2018 | Content Marketing
Have you ever wondered why there is so much boring B2B content? It seems like it’s growing so fast, we may all drown in it before the year is over! I hope you find this article to be awesome and NOT boring :-). Either way, let me know why in the comments. Prospective...
