Getting your target audience’s attention takes a lot of work. The competition is stiff, and prospects are getting hammered with too much information these days. One of the best ways to cut through the noise and win the attention of your prospect is through...
The recent B2B Paid Social Benchmark Report from Metadata delivers a clear message: running lead generation campaigns to cold audiences in social media yields poor results. Despite B2B marketers investing heavily in this strategy, the return on investment (ROI)...
