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Internet Marketing Strategic Development; As Easy As Playing Darts
by Paul Slack This week we are continuing down the path of Developing a Winning Internet Marketing Business Plan. Last week we examined the 3 critical...
What is Your Website Purpose Statement
In this week’s episode, co-hosts Paul Slack and Ray Larson continue to discuss the 4 P’s of an Internet Marketing Balanced Score Card and answer the...
How to craft a killer mission statement
by Ray Larson Paul and I have podcasting and blogging the past few weeks about the importance of metrics and purpose in crafting winning internet marketing...
Internet Marketing Performance Metrics That Matter
n this week’s episode, co-hosts Paul Slack and Ray Larson discuss the Internet Marketing Performance Metrics that matter and the 4 P’s of an Internet...
What Is Internet Marketing (Part 2)
by Paul Slack This week we are continuing down the path of Developing a Winning Internet Marketing Business Plan. Last week we began to answer the...
The Marketing Balanced Scorecard: You’ll need purpose
In a recent Winning Online Podcast Paul and I introduced the idea of creating a specific type of balanced scorecard to judge the efficacy of your online...
Marketing Metrics That Matter: CPA and CLV
Ray Larson Cost per acquisition (CPA) is one of the toughest marketing metrics for me to put my head around. CPA should be easy to understand, right? It’s...
Internet Marketing ROI: Putting Internet Marketing On A Quota
In this week's episode, co-hosts Paul Slack and Ray Larson discuss how to generate Internet Marketing ROI, by putting your Internet marketing strategy on a...