What is Marketing Automation?

What is Marketing Automation?

With a combination of software and strategy, marketing automation allows businesses to efficiently target customers with personalized, automated messages across platforms. What is Marketing Automation? Marketing automation helps you send the right message to the right...
Vende Buzz: Google Scores Social Media Influencers

Vende Buzz: Google Scores Social Media Influencers

Do you use influencer marketing as part of your marketing strategy? Thanks to a new patent granted to Google last month there could soon be new social media influencer scores based on topic and reach and comparing the reach to other influencers. Patent in the Making...