With a combination of software and strategy, marketing automation allows businesses to efficiently target customers with personalized, automated messages across platforms. What is Marketing Automation? Marketing automation helps you send the right message to the right...
What will affect 1 in 10 search queries? The answer is Bidirectional Encoder Representations from Transformers, more commonly referred to as BERT. Described as the most significant Google update since the release of RankBrain, the Google BERT update represents an...
Do you use influencer marketing as part of your marketing strategy? Thanks to a new patent granted to Google last month there could soon be new social media influencer scores based on topic and reach and comparing the reach to other influencers. Patent in the Making...
Can virtual reality be our new social reality? Social media networks Facebook and YouTube are diving into VR programming with VR apps. Facebook has their new effort, Spaces VR, and YouTube has an app for Google’s Daydream VR platform. In the race for VR social...
Marketing trends are just that, trends, and sometimes it can be difficult to know which ones are worth investing your time and energy into. From providing your customers with a better value, to social media, to automation here are the B2B marketing trends that...
